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Wednesday, March 23, 2016
Sunday, September 20, 2015
Monday, May 6, 2013
TUZ OLMAK…
Belki siz de duymussunuzdur tuzlukla biberligin dillere destan askini :) Her masada yanyanadirlar, nereye giderseniz gidin, evlere, otellere, barlara, restoranlara... Bir tuzluk; ve bir karabiberlik, hemen yaninda. Gittigi ortamlara karabiberlik'le birlikte gider tuz, onunla birlikte adi anilir; kararlidir ve istikrarli.
Sadece biberlikle olan aski degil, tuzun tuz olma aski da dillere
destandir! Girdigi her tuzluktan ayni akan, ayni tuz tadini koruyan ve ozune,
kimligine her kosulda sadik kalan bir durusu, bir "OLUS"u vardir
tuzun. Hangi tuzluga koyarsaniz koyun; rengi, sekli, fiyati, ebati ya da
hammaddesi ne olursa olsun her turlu tuzluga adapte olabilen, ve her farkli
tuzluk ortaminda tadini, kivamini ve ozunu koruyabilen mukemmel bir yapisi
vardir tuzun. Yine kararli, ve yine bir o kadar istikrarli...
Peki, bu kararliligi ve bu istikrarliligi nasil basarir tuz?
Boylesine degismeyen bir durus, bir olus ve bir kimlik bilincini? Ortamlara adapte
olabilme ve esneyebilme kabiliyetini? Yuzlerce, binlerce farkli yiyecek ve
icecekle olan birlikteligi ve onlarla birlikteliginden yarattigi birbirinden
lezzetli yasamsal tatlara ragmen, biberlikle olan askini evrensel
seviyeye tasiyabilip ayni evrensellikte surdurebilme yetenegini? Ve bunun gibi insani vasif olarak kabul ettigimiz daha bir cok kualifikasyonlara sahip olabilmesini
nasil aciklariz tuz denen seyin? Hic dusundunuz mu?
Belki de butun bunlarin ve tuzu tuz yapan degerlerin sebebini
anlayabilmemiz icin, tipki insani hayattaki sorgulamayi yapmamiz ve tuz'un cocukluguna inmemiz gerekir :) Tipki insanoglunun dogup, buyuyup
hayati deneyimledigi gibi, tuzun da bir dogusu, gelisimi ve kendi hayatini
deneyimleyisi var! Tuz da tuz olarak gelmedi bu dunyaya! Onun da bir gebelik ve
bir olusum sureci var :) Ve bu olusum surecinin oncesinde bir karar sureci var.
Tuz olmak, tuz kalmak ve her ne olursa olsun bu amaca bagli kalip "kararli davranmak" uzere yola
cikan sodyum atomcugunun hepimize ilham veren “TUZ OLMA” hikayesi var! Incelemek gerekir... J
Bir zamanlar, cook uzun zamanlar once; atomalti
parcaciklarinin karsi koyulmaz cekiciligi, goz kamastiran parlak gumus rengi ve
baska hicbir elementte olmayan buyuleyici yumusakligi ve hipnotik yapisiyla diger
butun elementleri kendisine hayran eden, guzeller guzeli bir Sodyum atomu
varmis. Bu Sodyum atomu, oyle kendinden emin ve oyle guclu bir atommus ki, kendi
etrafindaki diger butun elementler, onun bir bakisiyla yorungesine takilir
kalirmis. Fakat Sodyum atomu, yorungesine dusen bu elementlerle oyle kolay
kolay bag kurmazmis. Cunku onun, bir
baska elementle baglanmak icin kendine belirledigi kristal netliginde bir sarti
varmis: adanmislik sarti. Yani,
kendisiyle birlesmek isteyen bir elementin bu birliktelik ugruna kendi
kimligini bir kenara birakmayi goze almasi, ve onun bu birlikteliginden
doguracagi yeni elemente sonsuza kadar bagli kalmasi gerekirmis. Bu da cok
buyuk bir kimlik degisim talebi oldugu icin, diger atomlari korkutup kacirirmis.
Ta ki bir gun, Mr. Klorur onun yorungesine takilip kalana kadar… Mr. Klorur de halojenler
dunyasinin en kararli elementi olarak bilinip, kendi Klor yapisini iyonlasarak
zehir sactigi Klorur elementine donusturebilien yegane gaz atomlarindan
biriymis. Diger butun elementler, elektronegatifligi oldukca yuksek olan bu ametalden
cok korkarmis, cunku hem zehirli hem de kararli yapisi geregi, dogada cesitli
zehirli gazlari ve hatta insanoglunun bile dunya savaslarinda yok edici bomba yapiminda
kullanabilecegi bir nitelikteymis. Ve hal boyleyken, butun diger elementler bir
yana, Mr. Klorur’un kristal guzel Sodyum atomuyla birlesmesini hic kimse
beklemezmis. Ne de olsa birisi hayatini kristal parlakliginda yasamayi secen reaktif
kararlilikta isil isil bir metal ve digeri de zehirli yapisiyla dogada varligini surduren tehlikeli bir ametal. Fakat… Kimsenin
bilmedigi varolussal bir gercek de sudur ki, Klorur'un icerisindeki klor
atomlari, dogada serbest halde varolamayan ve ancak ve ancak kimyasal bir
bilesimle kimlik kazanan yapiya sahiptirler. Ve bu derin kimyasal inanc, Mr. Klorur’un kristal guzeli Sodyum’un yorungesine takildigi andan itibaren
karsikonulamaz bir cekimle ve ebedi bir amac butunluguyle ozunden sarsar. Ve
iste Mr. Klorur, o tehlikeli ametal haliyle bile, ozunde tasidigi klor
atomlarinin kimyasal baglanma arzusuyla yanip tutusan atomalti parcacik
titresimleri sonucu, Sodyum atomlarina teslim olur. Ve kendi zehirli kimligini
bir yana birakip Sodyum atomlariyla hayatini birlestirmeye ve SodyumKlorur adi
altinda, yepyeni bir kimlik olusturmaya karar verir! Ve iste bu karar, kimyasal
literaturde "kararli hale gelme"
adi altinda tezahur edip SodyumKlorur bilesimi ve TUZ olma basligi altinda sonsuzluga
intikal eder…
Iste TUZ'un cocukluguna, molekuler cagina inip olusum ve gelisim
surecini inceledigimizde, karsimiza boylesine carpici bir OLUS hikayesi ve OLUSUM
sureci cikiyor!
Ve bugun bildigimiz haliyle TUZ, her tuzlukta tuz olma halini, tuz
olma tadini, ve icine girdigi her farkli tuzluk ortaminda yine o bildigimiz tuz
kimligini israrla ve israrla korumaya devam eder. Icerigindeki Sodyum mineralinin etkisiyle,
yemeginize tat, bunyenize besin ekler. Ve yine icerigindeki, kendi haline tehlike arzeden Klorur'un yok edici etkisi ve bu yok ediciligin kristal Sodyum'la
bilesiminden edindigi yeni kimligi sayesinde TUZ, yag
lekesine bastirirsiniz yagin izini, yaraniza bastirirsiniz yaranizin izini,
acisini alir.
Cunku, tuz olmak, ve tuz kalmak, tuzun dogasinda; sodyum
atomlarinin elektromanyetik kararliliginda saklidir. Tuz olmak ve tuz kalmak,
tuzun ozunde; bilesigindeki klorur atomlarinin kimlik degisiminde saklidir. Tuz
olmak ve tuz kalmak sodyum ve klorurun birbirlerine asik olup sonsuza dek
baglanmalarinda ve kendilerinden daha buyuk bir amaca inanmalarinda saklidir.
Yani tuz olmak ve tuz kalmak tamamen size, ozunuze bagli
kalmaktir. Daha kucuk bir cocukken “kim
olmak” ve “nasil yasamak”
istediginize, ve girdiginiz her ortamda ve her durumda kendiniz icin
belirlediginiz bu kimlige sadik kalmaktir.
Peki siz, tuz kadar kararli olabiliyor ve ozunuze, kendiniz icin
belirlediginiz kimliginize sadik yasayabiliyor musunuz? Yoksa her girdiginiz
ortamda bir baskasi olmaya calisiyor ve dogadaki atomlarin elektromanyetik
kararliligini bir turlu hayatiniza entegre
edemiyor musunuz?
Belki de sizin de artik molekuler caginiza geri donup kendi
kimyasal OLUSUM surecinizi bir inceleme vaktiniz gelmistir.
ISIGINIZLA KALIN, ISILDAYIN!
Burcu Unsal
Iletisim ve Marka Danismani, Lisansli NLP Egitmeni, Los Angeles Kaliforniya
Universitesi (UCLA) Liderlik ve Duygusal Zeka Ogretim Gorevlisi www.be-liveinu.com
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Monday, December 3, 2012
Success Strategies to Learn from Billionaires
75 Impeccable Small Business Advice from 39
Billionaires
§ Richard Branson – Virgin Group
1. “As much as you need a strong personality to build a business from
scratch, you also must understand the art of delegation. I have to be good at helping
people run the individual businesses, and I have to be willing to step back.
The company must be set up so it can continue without me.” – Richard Branson
2. “To be successful, you have to be out there, you have to hit the
ground running, and if you have a good team around you and more than a fair
share of luck, you might make something happen. But you certainly can’t
guarantee it just by following someone else’s formula.” – Richard Branson
§ Ingvar Kamprad – IKEA
3. “Waste
of resources is a mortal sin at IKEA.” – Ingvar Kamprad
4. “Ten
minutes are not just one-sixth of your hourly pay; ten minutes is a piece of
yourself. Divide yourself into ten units and sacrifice as few of them as
possible in meaningless activities. Most things still remain to be done.” –
Ingvar Kamprad
§ Carlos Slim Helu – Telmex Corporation
5. “When there is a crisis, that’s when some are interested in getting
out and that’s when we are interested in getting in.” – Carlos Slim Helu
§ Aliko Dangote – Dangote Group
6. “To succeed in business, you must build a brand and never destroy
it. One competitive advantage I had when I ventured into manufacturing was my
brand “Dangote,” which I diligently built in the course of my trading commodities.”
– Aliko Dangote
7. “Manufacture, don’t just trade. There is money in manufacturing even though it is capital
intensive. To achieve a big breakthrough,
I had to start manufacturing the same product I was trading on; which is commodities.” – Aliko Dangote
§ Oprah Winfrey – Harpo
Studios Production
8. “Think
like a queen. A queen is not afraid to fail. Failure is another stepping stone
to greatness.” – Oprah Winfrey
9. “Follow
your instincts, that’s where true wisdom manifest itself.” – Oprah Winfrey
§ Orji Uzor Kalu – Slok Group
10. “A
good businessman must have nose for business the same way a journalist has nose
for news. Once your eyes, ears, nose, heart and brain are trained on business,
you sniff business opportunities everywhere” – Orji Uzor Kalu
11. “A
good businessman sees where others don’t see. What I see, you may not see. You
cannot see because that is the secret of the business… the entire world is a
big market waiting for anybody who knows the rules of the game.” – Orji Uzor
Kalu
§ John D. Rockefeller – Standard Oil
12. “There’s
no mystery in business success. If you do each day’s task successfully and stay
faithfully within these natural operations of commercial laws which I talk so
much about and keep your head clear, you will come out all right.” – John D.
Rockefeller
13. “The
ability to deal with people is as purchasable as a commodity as sugar or coffee
and I will pay more for that ability than for any other thing under the sun.” –
John D. Rockefeller
§ Bill Gates – Microsoft
14. “The
most meaningful way to differentiate your company from your competitors, the
best way to put distance between you and the crowd is to do an outstanding job
with information. How you gather, manage and use information will determine
whether you win or lose.” – Bill Gates
15. You’ve
got to give great tools to small teams. Pick good people, use small teams and
give them great tools so that they are very productive in terms of what they
are doing.” – Bill Gates
§ Larry Ellison –
Oracle
16. “If
your cash is about to run out, you have to cut your cash flow. CEOs have to
make those decisions and live with them however painful they may be. You have
to act and act now; and act in the best interest of the company as a whole,
even if it means that some people in the company who are your best friends have
to work somewhere else.” – Larry Ellison
17. “When
you innovate, you’ve got to be prepared for people telling you that you are
nuts.” – Larry Ellison
§ J. Paul Getty – Getty Oil
18. “The
man who comes up with a means of doing or producing almost anything better,
faster or more economically has his future and his fortune at his finger tips.”
– J. Paul Getty
19. “In
times of rapid change, experience could be your worst enemy.” – J. Paul Getty
§ Warren Buffett – Berkshire Hathaway
20. “In
the business world, the rear view is always clearer than the wind shield.” –
Warren Buffett
21. “Somebody
once said that in looking to hire people, look for three qualities; Integrity,
intelligence and energy. If they don’t have the first, the other two will kill
you. You think about it; it’s true. If you hire somebody without the first, you
really want them to be dumb and lazy.” – Warren Buffett
75 Impeccable Small Business Advice from
39 Billionaires
§ Henry Ford – Ford Motor Company
22. “The
competitor to be feared is one who never bothers about you at all but goes on
making his own business better all the time.” – Henry Ford
23. “A
business absolutely devoted to service will have one worry about profits. They
will be embarrassingly large.” – Henry Ford
§ Henry Ross Perot – EDS
24. “Business
is not just doing deals; business is having great products, doing great
engineering and providing tremendous service to customers. Finally, business is
a cobweb of human relationship.” – Henry Ross Perot
25. “If
you see a snake, just kill it. Don’t appoint a committee on snakes.” – Henry
Ross Perot
§ Ted Turner – CNN
26. “Do
something. Either lead, follow or get out of the way.” – Ted Turner
27. “Managing isn’t that difficult, you just have to score more runs
than the other guy.” – Ted Turner
§ Michael Dell – Dell
Inc
28. “Don’t spend so much time trying to choose the perfect opportunity,
that you miss the right opportunity.” – Michael Dell
29. “Recognize
that there will be failures, and acknowledge that there will be obstacles. But
you will learn from your mistakes and the mistakes of others, for there is very
little learning in success.” – Michael Dell
§ Steve Jobs – Apple Inc
30. “Innovation has nothing to do with how many R&D dollars you
have. When Apple came up with the Mac, IBM was spending at least 100 times more
on R&D. It’s not about money. It’s about the people you have, how you’re
led, and how much you get it.” – Steve Jobs
31. “To turn really interesting ideas and fledging
ideas into a company that can continue to innovate for years, it requires a lot
of disciplines.” – Steve Jobs
§ Donald Trump – Trump Organization
32. “Experience
taught me a few things. One is to listen to your gut no matter how good
something sounds on paper. The second is that you are generally better off
sticking with what you know and the third is that sometimes, your best
investments are the ones you don’t make.” – Donald Trump
33. “It
pays to trust your instinct.” – Donald Trump
§ Jeff Bezos - Amazon
34. “If you’re not stubborn, you’ll give up on experiments too
soon. And if you’re not flexible, you’ll pound your head against the wall and
you won’t see a different solution to a problem you’re trying to solve.” –
Jeff Bezos
35. “Things
never go smoothly.” – Jeff Bezos
§ Sam Walton – Wal-Mart
36. “The secret of successful retailing is to give your customers what
they want. And really, if you think about it from the point of view of the
customer, you want everything: a wide assortment of good quality merchandise;
the lowest possible prices; guaranteed satisfaction with what you buy;
friendly, knowledgeable service; convenient hours; free parking; a pleasant
shopping experience.” – Sam Walton
37. “Appreciate everything your associates do for the business. If
people believe in themselves, it’s amazing what they can accomplish.” – Sam Walton
§ J. K. Rowling –
Harry Potter Series
38. “Never
be ashamed! There’s some who will hold it against you, but they are not worth
bothering with.” – J. K. Rowling
39. “Anything
is possible if you’ve got enough nerve.” – J. K. Rowling
§ Ray Kroc – McDonald’s
40. “If you’re not a risk taker, you should get the hell out of
business.” – Ray Kroc
41. “When you’re green, you’re growing. When you’re ripe, you rot. Are
you green and growing or ripe and rotting?” – Ray Kroc
75 Impeccable Small
Business Advice from 39 Billionaires
§ Mark Cuban – Broadcast.com
42. “Do your homework and know your business better than anyone.
Otherwise, someone who knows more and works harder will kick your ass.” – Mark Cuban
43. “Make your product easier to buy than your competition, or you will
find your customers buying from them, not you.” – Mark Cuban
§ Larry Page – Google
44. “But you don’t need a huge company, just a computer and a part-time
person. So you don’t need to have a 100-person company to develop that idea.
You can do it in your spare time, you can really work on ideas and see if they
take off — rather than trying to raise tons of money, millions of dollars for
an idea that may or may not work. And once you have the product and people are
using it, it’s very easy to raise investment.” – Larry Page
§ John Johnson – Johnson Publishing
45. “My management style is based on the art of communication. For
communication is an art, not a science. It is an emotion, not a statistic. And
the best communicators know instinctively that to communicate effectively you
must bypass intellectual centers and tap into the deepest fears, hopes and
emotions of your audience.”
– John Johnson
46. “I’m convinced that the only way to get ahead in this world is to
live and sell dangerously. You’ve got to live beyond your means. You’ve got to
commit yourself to an act or vision that pulls you further than you want to go
and forces you to use your hidden strengths.” – John Johnson
§ Li Ka Shing – Hutchison Whampoa
47. “Broaden your vision, and maintain stability while advancing
forward. That is my philosophy.”
– Li Ka Shing
48. “Businessmen must move with the times…the correlation between
knowledge and business as the key to success is closer than ever.” – Li Ka Shing
§ Mukesh Ambani – Reliance Group
49. “I
think that our fundamental belief is that for us, growth is a way of life and
we have to grow at all times.” – Mukesh Ambani
50. “The
organizational architecture is really that a centipede walks on a hundred legs
and one or two don’t count. So if I lose one or two legs, the process will go
on and the growth will go on.” – Mukesh Ambani
§ Philip Knight – Nike
51. “Good
campaigns define who you are. We have to get consumers’ attention. We don’t
have six months to check with focus groups.” – Philip Knight
52 “Our
job is to wake up the consumers. If we become predictable, that’s not waking
them up.” – Philip Knight
§ Pierre Omidyar – E-Bay
53. “Build a platform – prepare for the unexpected…you’ll know you’re
successful when the platform you’ve built serves you in unexpected ways.” –
Pierre Omidyar
54. “Be
an enzyme – a catalyst for change. As a slogan, I don’t know if that’s ever
going to be right up there with Ich Bin Ein Berliner, or “I Have A Dream,” but
there’s a lot of truth to it.” – Pierre Omidyar
§ Ralph Lauren – Polo
55. “Your vision is very important. You should know whom you’re selling
to, what your marketing and advertising says about you, and whom it’s speaking
to. Me personally, I don’t try to please everyone. I understand who I am
selling to and I work towards that vision all the time.” – Ralph Lauren
56. “It’s about broadening your scope through history and living your
life. Tune in and pay attention.” – Ralph Lauren
§ Rupert Murdoch – Fox Broadcasting Corporation
57. “In motivating people, you’ve got to engage their minds and their
hearts. I motivate people, I hope, by example – and perhaps by excitement, by
having productive ideas to make others feel involved.” – Rupert Murdoch
58. “The world is changing very fast. Big will not beat small anymore;
it will be the fast beating the slow.” – Rupert Murdoch
§ Craig Newmark – Craiglist
59. “Sometimes you gotta be fast so you don’t waste the time of others.” – Craig Newmark
60. “Follow through with basic values, and remember to provide good
customer service.” – Craig Newmark
§ Dave Thomas –
Wendy’s
61. “What do you need to start a business? Three simple things: know
your product better than anyone. Know your customer, and have a burning desire
to succeed.” – Dave Thomas
62. “Take care of your business and your business will take care of
you.” – Dave Thomas
75 Impeccable Small Business Advice from 39 Billionaires
§ Gerry Schwartz – Onex Corporation
63. “We’ve got customers. We’ve got suppliers. We’ve got employees.
We’ve got unions. We’ve got communities. We’ve got all of these things that go
into making up whether a business succeeds or fails.” – Gerry Schwartz
64. “Investments are like trains, and if you miss one, don’t worry
because another one will come down the line.” – Gerry Schwartz
§ Walt Disney - Disney
65. “You are dead if you aim only for kids. Adults are only kids grown
up, anyway.” – Walt Disney
66. “Tomorrow can be a wonderful age.” – Walt Disney
§ Barry Diller – Expedia
67. “The
world is changing. Networks without a specific branding strategy will be
killed. I envision a world of highly run companies without room for all the
overhead the establishment networks carry.” – Barry Diller
§ Giorgio Armani –
Armani
68. “Remember that, in the end, the customer doesn’t know, or care, if
you are small or large as an organization – she or he only focuses on the
garment hanging on the rail in the store.” – Giorgio Armani
69. “In this business you can’t have a destination, an arrival point.
Otherwise your competitors will overtake you, or you become complacent.” – Giorgio Armani
§ Craig McCaw – McCaw Cellular
70. “Changes
occur because there’s a gap between what is and what should be.” – Craig McCaw
71. “Filling
a need that others aren’t addressing has always been a focus of the companies
that I have been involved with.” – Craig McCaw
§ Leslie Wexner – Limited Brands
72. “We
are poised for accelerated future growth and we need the depth and breadth of
leadership to achieve it.” – Leslie Wexner
73. “Express
is well into the process of substantial transformation and is providing itself
as a significant dual gender, high quality apparel brand. While much work needs
to be done, we believe the opportunities for growth across our brand are
significant.” – Leslie Wexner
§ Carl Icahn – Billionaire Investor
74. “In
life and business, there are two cardinal sins. The first is to act without
thought and the second is not to act at all.” – Carl Icahn
75. “You
learn in this business; if you want a friend, get a dog.” – Carl Icahn
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