Monday, May 6, 2013

TUZ OLMAK…


Belki siz de duymussunuzdur tuzlukla biberligin dillere destan askini :) Her masada yanyanadirlar, nereye giderseniz gidin, evlere, otellere, barlara, restoranlara... Bir tuzluk; ve bir karabiberlik, hemen yaninda. Gittigi ortamlara karabiberlik'le birlikte gider tuz, onunla birlikte adi anilir; kararlidir ve istikrarli.


Sadece biberlikle olan aski degil, tuzun tuz olma aski da dillere destandir! Girdigi her tuzluktan ayni akan, ayni tuz tadini koruyan ve ozune, kimligine her kosulda sadik kalan bir durusu, bir "OLUS"u vardir tuzun. Hangi tuzluga koyarsaniz koyun; rengi, sekli, fiyati, ebati ya da hammaddesi ne olursa olsun her turlu tuzluga adapte olabilen, ve her farkli tuzluk ortaminda tadini, kivamini ve ozunu koruyabilen mukemmel bir yapisi vardir tuzun. Yine kararli, ve yine bir o kadar istikrarli...

Peki, bu kararliligi ve bu istikrarliligi nasil basarir tuz? Boylesine degismeyen bir durus, bir olus ve bir kimlik bilincini? Ortamlara adapte olabilme ve esneyebilme kabiliyetini? Yuzlerce, binlerce farkli yiyecek ve icecekle olan birlikteligi ve onlarla birlikteliginden yarattigi birbirinden lezzetli yasamsal tatlara ragmen, biberlikle olan askini evrensel  seviyeye tasiyabilip ayni evrensellikte surdurebilme yetenegini? Ve bunun gibi insani vasif olarak kabul ettigimiz daha bir cok kualifikasyonlara sahip olabilmesini nasil aciklariz tuz denen seyin? Hic dusundunuz mu? 

Belki de butun bunlarin ve tuzu tuz yapan degerlerin sebebini anlayabilmemiz icin, tipki insani hayattaki sorgulamayi yapmamiz ve tuz'un cocukluguna inmemiz gerekir :) Tipki insanoglunun dogup, buyuyup hayati deneyimledigi gibi, tuzun da bir dogusu, gelisimi ve kendi hayatini deneyimleyisi var! Tuz da tuz olarak gelmedi bu dunyaya! Onun da bir gebelik ve bir olusum sureci var :) Ve bu olusum surecinin oncesinde bir karar sureci var. Tuz olmak, tuz kalmak ve her ne olursa olsun bu amaca bagli kalip "kararli davranmak" uzere yola cikan sodyum atomcugunun hepimize ilham veren “TUZ OLMA” hikayesi var! Incelemek gerekir... J

Bir zamanlar, cook uzun zamanlar once; atomalti parcaciklarinin karsi koyulmaz cekiciligi, goz kamastiran parlak gumus rengi ve baska hicbir elementte olmayan buyuleyici yumusakligi ve hipnotik yapisiyla diger butun elementleri kendisine hayran eden, guzeller guzeli bir Sodyum atomu varmis. Bu Sodyum atomu, oyle kendinden emin ve oyle guclu bir atommus ki, kendi etrafindaki diger butun elementler, onun bir bakisiyla yorungesine takilir kalirmis. Fakat Sodyum atomu, yorungesine dusen bu elementlerle oyle kolay kolay bag kurmazmis.  Cunku onun, bir baska elementle baglanmak icin kendine belirledigi kristal netliginde bir sarti varmis: adanmislik sarti. Yani, kendisiyle birlesmek isteyen bir elementin bu birliktelik ugruna kendi kimligini bir kenara birakmayi goze almasi, ve onun bu birlikteliginden doguracagi yeni elemente sonsuza kadar bagli kalmasi gerekirmis. Bu da cok buyuk bir kimlik degisim talebi oldugu icin, diger atomlari korkutup kacirirmis. Ta ki bir gun, Mr. Klorur onun yorungesine takilip kalana kadar… Mr. Klorur de halojenler dunyasinin en kararli elementi olarak bilinip, kendi Klor yapisini iyonlasarak zehir sactigi Klorur elementine donusturebilien yegane gaz atomlarindan biriymis. Diger butun elementler, elektronegatifligi oldukca yuksek olan bu ametalden cok korkarmis, cunku hem zehirli hem de kararli yapisi geregi, dogada cesitli zehirli gazlari ve hatta insanoglunun bile dunya savaslarinda yok edici bomba yapiminda kullanabilecegi bir nitelikteymis. Ve hal boyleyken, butun diger elementler bir yana, Mr. Klorur’un kristal guzel Sodyum atomuyla birlesmesini hic kimse beklemezmis. Ne de olsa birisi hayatini kristal parlakliginda yasamayi secen reaktif kararlilikta isil isil bir metal ve digeri de zehirli yapisiyla dogada varligini surduren tehlikeli bir ametal.  Fakat… Kimsenin bilmedigi varolussal bir gercek de sudur ki, Klorur'un icerisindeki klor atomlari, dogada serbest halde varolamayan ve ancak ve ancak kimyasal bir bilesimle kimlik kazanan yapiya sahiptirler. Ve bu derin kimyasal inanc, Mr. Klorur’un kristal guzeli Sodyum’un yorungesine takildigi andan itibaren karsikonulamaz bir cekimle ve ebedi bir amac butunluguyle ozunden sarsar. Ve iste Mr. Klorur, o tehlikeli ametal haliyle bile, ozunde tasidigi klor atomlarinin kimyasal baglanma arzusuyla yanip tutusan atomalti parcacik titresimleri sonucu, Sodyum atomlarina teslim olur. Ve kendi zehirli kimligini bir yana birakip Sodyum atomlariyla hayatini birlestirmeye ve SodyumKlorur adi altinda, yepyeni bir kimlik olusturmaya karar verir! Ve iste bu karar, kimyasal literaturde "kararli hale gelme" adi altinda tezahur edip SodyumKlorur bilesimi ve TUZ olma basligi altinda sonsuzluga intikal eder…

Iste TUZ'un cocukluguna, molekuler cagina inip olusum ve gelisim surecini inceledigimizde, karsimiza boylesine carpici bir OLUS hikayesi ve OLUSUM sureci cikiyor! 

Ve bugun bildigimiz haliyle TUZ, her tuzlukta tuz olma halini, tuz olma tadini, ve icine girdigi her farkli tuzluk ortaminda yine o bildigimiz tuz kimligini israrla ve israrla korumaya devam eder. Icerigindeki Sodyum mineralinin etkisiyle, yemeginize tat, bunyenize besin ekler. Ve yine icerigindeki, kendi haline tehlike arzeden Klorur'un yok edici etkisi ve bu yok ediciligin kristal Sodyum'la bilesiminden edindigi yeni kimligi sayesinde  TUZ, yag lekesine bastirirsiniz yagin izini, yaraniza bastirirsiniz yaranizin izini, acisini alir.

Cunku, tuz olmak, ve tuz kalmak, tuzun dogasinda; sodyum atomlarinin elektromanyetik kararliliginda saklidir. Tuz olmak ve tuz kalmak, tuzun ozunde; bilesigindeki klorur atomlarinin kimlik degisiminde saklidir. Tuz olmak ve tuz kalmak sodyum ve klorurun birbirlerine asik olup sonsuza dek baglanmalarinda ve kendilerinden daha buyuk bir amaca inanmalarinda saklidir.

Yani tuz olmak ve tuz kalmak tamamen size, ozunuze bagli kalmaktir. Daha kucuk bir cocukken “kim olmak” ve “nasil yasamak” istediginize, ve girdiginiz her ortamda ve her durumda kendiniz icin belirlediginiz bu kimlige sadik kalmaktir.

Peki siz, tuz kadar kararli olabiliyor ve ozunuze, kendiniz icin belirlediginiz kimliginize sadik yasayabiliyor musunuz? Yoksa her girdiginiz ortamda bir baskasi olmaya calisiyor ve dogadaki atomlarin elektromanyetik kararliligini bir turlu hayatiniza  entegre edemiyor musunuz? 


Belki de sizin de artik molekuler caginiza geri donup kendi kimyasal OLUSUM surecinizi bir inceleme vaktiniz gelmistir.

ISIGINIZLA KALIN, ISILDAYIN!
                                                                               
Burcu Unsal                                                                   
Iletisim ve Marka Danismani, Lisansli NLP Egitmeni, Los Angeles Kaliforniya Universitesi (UCLA) Liderlik ve Duygusal Zeka Ogretim Gorevlisi www.be-liveinu.com       

Monday, December 3, 2012

Success Strategies to Learn from Billionaires


  75 Impeccable Small Business Advice from 39 Billionaires

§  Richard Branson    – Virgin Group
1.            As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.” – Richard Branson
2.            To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula.” – Richard Branson
§  Ingvar Kamprad   – IKEA
3.            “Waste of resources is a mortal sin at IKEA.” – Ingvar Kamprad
4.            “Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.” – Ingvar Kamprad
§  Carlos Slim Helu   – Telmex Corporation
5.            When there is a crisis, that’s when some are interested in getting out and that’s when we are interested in getting in.” – Carlos Slim Helu
§  Aliko Dangote    – Dangote Group
6.            To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand “Dangote,” which I diligently built in the course of my trading commodities.” – Aliko Dangote
7.            Manufacture, don’t just tradeThere is money in manufacturing even though it is capital intensive. To achieve a big breakthrough, I had to start manufacturing the same product I was trading onwhich is commodities.” – Aliko Dangote
§  Oprah Winfrey – Harpo Studios Production
8.            “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” – Oprah Winfrey
9.            “Follow your instincts, that’s where true wisdom manifest itself.” – Oprah Winfrey
§  Orji Uzor Kalu    – Slok Group
10.          “A good businessman must have nose for business the same way a journalist has nose for news. Once your eyes, ears, nose, heart and brain are trained on business, you sniff business opportunities everywhere” – Orji Uzor Kalu
11.          “A good businessman sees where others don’t see. What I see, you may not see. You cannot see because that is the secret of the business… the entire world is a big market waiting for anybody who knows the rules of the game.” – Orji Uzor Kalu
§  John D. Rockefeller    – Standard Oil
12.          “There’s no mystery in business success. If you do each day’s task successfully and stay faithfully within these natural operations of commercial laws which I talk so much about and keep your head clear, you will come out all right.” – John D. Rockefeller
13.          “The ability to deal with people is as purchasable as a commodity as sugar or coffee and I will pay more for that ability than for any other thing under the sun.” – John D. Rockefeller
§  Bill Gates   – Microsoft
14.          “The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.” – Bill Gates
15.          You’ve got to give great tools to small teams. Pick good people, use small teams and give them great tools so that they are very productive in terms of what they are doing.” – Bill Gates
§  Larry Ellison – Oracle
16.          “If your cash is about to run out, you have to cut your cash flow. CEOs have to make those decisions and live with them however painful they may be. You have to act and act now; and act in the best interest of the company as a whole, even if it means that some people in the company who are your best friends have to work somewhere else.” – Larry Ellison
17.          “When you innovate, you’ve got to be prepared for people telling you that you are nuts.” – Larry Ellison
§  J. Paul Getty    – Getty Oil
18.          “The man who comes up with a means of doing or producing almost anything better, faster or more economically has his future and his fortune at his finger tips.” – J. Paul Getty
19.          “In times of rapid change, experience could be your worst enemy.” – J. Paul Getty
§  Warren Buffett  – Berkshire Hathaway
20.          “In the business world, the rear view is always clearer than the wind shield.” – Warren Buffett
21.          “Somebody once said that in looking to hire people, look for three qualities; Integrity, intelligence and energy. If they don’t have the first, the other two will kill you. You think about it; it’s true. If you hire somebody without the first, you really want them to be dumb and lazy.” – Warren Buffett
75 Impeccable Small Business Advice from 39 Billionaires
§  Henry Ford   – Ford Motor Company
22.          “The competitor to be feared is one who never bothers about you at all but goes on making his own business better all the time.” – Henry Ford
23.          “A business absolutely devoted to service will have one worry about profits. They will be embarrassingly large.” – Henry Ford
§  Henry Ross Perot     – EDS
24.          “Business is not just doing deals; business is having great products, doing great engineering and providing tremendous service to customers. Finally, business is a cobweb of human relationship.” – Henry Ross Perot
25.          “If you see a snake, just kill it. Don’t appoint a committee on snakes.” – Henry Ross Perot
§  Ted Turner   – CNN
26.          “Do something. Either lead, follow or get out of the way.” – Ted Turner
27.          Managing isn’t that difficult, you just have to score more runs than the other guy.” – Ted Turner
§  Michael Dell – Dell Inc
28.          Don’t spend so much time trying to choose the perfect opportunity, that you miss the right opportunity.” – Michael Dell
29.          “Recognize that there will be failures, and acknowledge that there will be obstacles. But you will learn from your mistakes and the mistakes of others, for there is very little learning in success.” – Michael Dell
§  Steve Jobs   – Apple Inc
30.          “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” – Steve Jobs
31.          “To turn really interesting ideas and fledging ideas into a company that can continue to innovate for years, it requires a lot of disciplines.” – Steve Jobs
§  Donald Trump   – Trump Organization
32.          “Experience taught me a few things. One is to listen to your gut no matter how good something sounds on paper. The second is that you are generally better off sticking with what you know and the third is that sometimes, your best investments are the ones you don’t make.” – Donald Trump
33.          “It pays to trust your instinct.” – Donald Trump
§  Jeff Bezos - Amazon
34.          If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” – Jeff Bezos
35.          “Things never go smoothly.” – Jeff Bezos
§  Sam Walton   – Wal-Mart
36.          The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.” – Sam Walton
37.          Appreciate everything your associates do for the business. If people believe in themselves, it’s amazing what they can accomplish.” – Sam Walton
§  J. K. Rowling – Harry Potter Series
38.          “Never be ashamed! There’s some who will hold it against you, but they are not worth bothering with.” – J. K. Rowling
39.          “Anything is possible if you’ve got enough nerve.” – J. K. Rowling
§  Ray Kroc    – McDonald’s
40.          If you’re not a risk taker, you should get the hell out of business.” – Ray Kroc
41.          When you’re green, you’re growing. When you’re ripe, you rot. Are you green and growing or ripe and rotting?” – Ray Kroc
  75 Impeccable Small Business Advice from 39 Billionaires
§  Mark Cuban   – Broadcast.com
42.          Do your homework and know your business better than anyone. Otherwise, someone who knows more and works harder will kick your ass.” – Mark Cuban
43.          Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” – Mark Cuban
§  Larry Page   – Google
44.          But you don’t need a huge company, just a computer and a part-time person. So you don’t need to have a 100-person company to develop that idea. You can do it in your spare time, you can really work on ideas and see if they take off — rather than trying to raise tons of money, millions of dollars for an idea that may or may not work. And once you have the product and people are using it, it’s very easy to raise investment.” – Larry Page
§  John Johnson    – Johnson Publishing
45.          My management style is based on the art of communication. For communication is an art, not a science. It is an emotion, not a statistic. And the best communicators know instinctively that to communicate effectively you must bypass intellectual centers and tap into the deepest fears, hopes and emotions of your audience.” – John Johnson
46.          I’m convinced that the only way to get ahead in this world is to live and sell dangerously. You’ve got to live beyond your means. You’ve got to commit yourself to an act or vision that pulls you further than you want to go and forces you to use your hidden strengths.” – John Johnson
§  Li Ka Shing   – Hutchison Whampoa
47.          Broaden your vision, and maintain stability while advancing forward. That is my philosophy.” – Li Ka Shing
48.          Businessmen must move with the times…the correlation between knowledge and business as the key to success is closer than ever.” – Li Ka Shing
§  Mukesh Ambani    – Reliance Group
49.          “I think that our fundamental belief is that for us, growth is a way of life and we have to grow at all times.” – Mukesh Ambani
50.          “The organizational architecture is really that a centipede walks on a hundred legs and one or two don’t count. So if I lose one or two legs, the process will go on and the growth will go on.” – Mukesh Ambani
§  Philip Knight   – Nike
51.          “Good campaigns define who you are. We have to get consumers’ attention. We don’t have six months to check with focus groups.” – Philip Knight
52           “Our job is to wake up the consumers. If we become predictable, that’s not waking them up.” – Philip Knight
§  Pierre Omidyar      – E-Bay
53.          Build a platform – prepare for the unexpected…you’ll know you’re successful when the platform you’ve built serves you in unexpected ways.” – Pierre Omidyar
54.          “Be an enzyme – a catalyst for change. As a slogan, I don’t know if that’s ever going to be right up there with Ich Bin Ein Berliner, or “I Have A Dream,” but there’s a lot of truth to it.” – Pierre Omidyar
§  Ralph Lauren      – Polo
55.          Your vision is very important. You should know whom you’re selling to, what your marketing and advertising says about you, and whom it’s speaking to. Me personally, I don’t try to please everyone. I understand who I am selling to and I work towards that vision all the time.” – Ralph Lauren
56.          It’s about broadening your scope through history and living your life. Tune in and pay attention.” – Ralph Lauren
§  Rupert Murdoch    – Fox Broadcasting Corporation
57.          In motivating people, you’ve got to engage their minds and their hearts. I motivate people, I hope, by example – and perhaps by excitement, by having productive ideas to make others feel involved.” – Rupert Murdoch
58.          The world is changing very fast. Big will not beat small anymore; it will be the fast beating the slow.” – Rupert Murdoch
§  Craig Newmark      – Craiglist
59.          Sometimes you gotta be fast so you don’t waste the time of others.” – Craig Newmark
60.          Follow through with basic values, and remember to provide good customer service.” – Craig Newmark
§  Dave Thomas – Wendy’s
61.          What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed.” – Dave Thomas
62.          Take care of your business and your business will take care of you.” – Dave Thomas
  75 Impeccable Small Business Advice from 39 Billionaires
§  Gerry Schwartz     – Onex Corporation
63.          We’ve got customers. We’ve got suppliers. We’ve got employees. We’ve got unions. We’ve got communities. We’ve got all of these things that go into making up whether a business succeeds or fails.” – Gerry Schwartz
64.          Investments are like trains, and if you miss one, don’t worry because another one will come down the line.” – Gerry Schwartz
§  Walt Disney   - Disney
65.          You are dead if you aim only for kids. Adults are only kids grown up, anyway.” – Walt Disney
66.          “Tomorrow can be a wonderful age.” – Walt Disney
§  Barry Diller   – Expedia
67.          “The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly run companies without room for all the overhead the establishment networks carry.” – Barry Diller
§  Giorgio Armani  – Armani
68.          Remember that, in the end, the customer doesn’t know, or care, if you are small or large as an organization – she or he only focuses on the garment hanging on the rail in the store.” – Giorgio Armani
69.          In this business you can’t have a destination, an arrival point. Otherwise your competitors will overtake you, or you become complacent.” – Giorgio Armani
§  Craig McCaw      – McCaw Cellular
70.          “Changes occur because there’s a gap between what is and what should be.” – Craig McCaw
71.          “Filling a need that others aren’t addressing has always been a focus of the companies that I have been involved with.” – Craig McCaw
§  Leslie Wexner   – Limited Brands
72.          “We are poised for accelerated future growth and we need the depth and breadth of leadership to achieve it.” – Leslie Wexner
73.          “Express is well into the process of substantial transformation and is providing itself as a significant dual gender, high quality apparel brand. While much work needs to be done, we believe the opportunities for growth across our brand are significant.” – Leslie Wexner
§  Carl Icahn   – Billionaire Investor
74.          “In life and business, there are two cardinal sins. The first is to act without thought and the second is not to act at all.” – Carl Icahn
75.          “You learn in this business; if you want a friend, get a dog.” – Carl Icahn